This post is prompted by James' post about analyst community and their licensing practices.
My thinking is that analyst are resorting to these practices because they feel they are leaking revenue. The revenue is indeed leaked because of sharing of their intellectual property.
If analysts replace their current model with 'youtube' type of model, whereby users are required to connect back to central store every time user wants to refer to content. Then content from this service can be priced reasonably as there would be no revenue leakage and they can earn some more money by selling adverts on such a central store.
They can make this model attractive by different pricing options and it could be win-win for both sides. Wonder why no one from analyst community thought of this yet, as they are the ones analysing market developments!
Wider point is about idea of Enterprise IT Oracle that I had blogged about couple of years ago. What analysts create is insights based on raw data. Analysts make deductions after collecting data from various sources and then apply their experience and expertise to provide insights. No doubt everyone does not possess intellectual dexterity of an analyst, but a collection of people may be able to substitute for one bright analyst. But they would need access to data.
If enterprises could provide online social spaces like 'youtube' within their organisation to accumulate data and then let people provide insights or judgments on these, then the collective intelligence of work force may be able to offer analyst grade insights on data that enterprises have. If you have access to enough raw data within enterprise this is worth trying.
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Tuesday, January 27, 2009
Enterprise IT Oracle revisited
This post is prompted by James' post about analyst community and their licensing practices.
My thinking is that analyst are resorting to these practices because they feel they are leaking revenue. The revenue is indeed leaked because of sharing of their intellectual property.
If analysts replace their current model with 'youtube' type of model, whereby users are required to connect back to central store every time user wants to refer to content. Then content from this service can be priced reasonably as there would be no revenue leakage and they can earn some more money by selling adverts on such a central store.
They can make this model attractive by different pricing options and it could be win-win for both sides. Wonder why no one from analyst community thought of this yet, as they are the ones analysing market developments!
Wider point is about idea of Enterprise IT Oracle that I had blogged about couple of years ago. What analysts create is insights based on raw data. Analysts make deductions after collecting data from various sources and then apply their experience and expertise to provide insights. No doubt everyone does not possess intellectual dexterity of an analyst, but a collection of people may be able to substitute for one bright analyst. But they would need access to data.
If enterprises could provide online social spaces like 'youtube' within their organisation to accumulate data and then let people provide insights or judgments on these, then the collective intelligence of work force may be able to offer analyst grade insights on data that enterprises have. If you have access to enough raw data within enterprise this is worth trying.
My thinking is that analyst are resorting to these practices because they feel they are leaking revenue. The revenue is indeed leaked because of sharing of their intellectual property.
If analysts replace their current model with 'youtube' type of model, whereby users are required to connect back to central store every time user wants to refer to content. Then content from this service can be priced reasonably as there would be no revenue leakage and they can earn some more money by selling adverts on such a central store.
They can make this model attractive by different pricing options and it could be win-win for both sides. Wonder why no one from analyst community thought of this yet, as they are the ones analysing market developments!
Wider point is about idea of Enterprise IT Oracle that I had blogged about couple of years ago. What analysts create is insights based on raw data. Analysts make deductions after collecting data from various sources and then apply their experience and expertise to provide insights. No doubt everyone does not possess intellectual dexterity of an analyst, but a collection of people may be able to substitute for one bright analyst. But they would need access to data.
If enterprises could provide online social spaces like 'youtube' within their organisation to accumulate data and then let people provide insights or judgments on these, then the collective intelligence of work force may be able to offer analyst grade insights on data that enterprises have. If you have access to enough raw data within enterprise this is worth trying.
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